Comedy shows are a great way to bring in the laughs and entertain a crowd. If you’re looking to promote a comedy show in your area, then you’ll need to use digital marketing strategies to get the word out. But how do you get started? If you don’t have experience in this area, it might seem confusing. Whether you’re an organizer or an artist trying to sell tickets, read on for tips on how to make your comedy show a success.
Make it Easy to Pay
No one wants to go through the hassle of finding their credit card and plugging in all their information just to buy a ticket. Make it easy for people by using a payment processor like PayPal or Stripe. This way, all they must do is click a button, and they’re done. You can also offer a discount for people who buy their tickets in advance.
Encourage Curiosity
When advertising, don’t give everything away. Be mysterious and make people want to know more. Use phrases like “you don’t want to miss this” or “something special is happening.” This will make people curious and more likely to buy a ticket. Of course, you’ll also want to pair this with a strong CTA.
Anticipate Common Objections
Next, you can also anticipate common objections people might have about attending your comedy show. For example, some people might be worried about not knowing anyone at the event. So, in your marketing, you can reassure them that they’ll have a great time and meet new people.
Focus on Increasing Reach
You can’t assume that everybody will be interested in your comedy show because everybody is different, and that’s okay. The key is to focus on increasing your reach as much as possible so you can get more people interested and excited about attending; you can do this by utilizing different marketing channels and strategies. For example, you can use social media, email marketing, and even paid advertising to get the word out there. The more people you reach, the more likely you are to find the right audience.
Create a Fun Environment
When people come to your comedy show, you want them to have a good time. This means creating a fun and inviting environment from the moment they step through the door. Make sure your staff is friendly and welcoming and take a look at your overall venue to see if there are any ways you can make it more fun and inviting. Once people are inside, it’s up to the comedians to deliver the laughs.
If you’re a comedian, create an environment that accommodates all groups. For example, this includes all age demographics, families, couples, and even those who like to attend shows alone. You want to make sure everyone has a good time so that they’ll come back for more.
Use a Contractor of Digital Marketing
With a Tempe SEO company, for example, you can create a digital marketing strategy that specifically targets potential comedy fans in your area. This will help you to reach a larger audience and promote your show more effectively. These professionals know how to target potential customers and get your message across clearly. While they handle the digital marketing, you can focus on more important things (like preparing for the show!).